For this project I developed the full brand identity and packaging design for Dixie Home Accents, a home textiles line built around a soft, coastal color palette. I designed the logo, a botanical leaf mark paired with a classic serif word-mark, to give the brand a natural, elevated feel that fits a bath and home category. I also created the original tile-inspired repeat print used across the towel set, a geometric quatrefoil pattern in tonal blues that gives the collection a subtle Mediterranean, spa-like quality. The packaging itself was designed to let the product and print take center stage, with a clean window display and structured navy box that reinforces the premium positioning of the brand.